In the field of professional football, ticketing goes beyond the simple act of selling tickets. It represents a chance to increase visibility, attract new fans and create unforgettable fan experiences. Imagine a physical, fully automated ticket office, placed in high-traffic locations. Here is the [Ticket Station]: ticketing 2.0. This innovative ticketing terminal is revolutionizing the way professional football clubs manage their sales, improve their awareness and interact with their audiences.
The [Ticket Station] offers a multitude of benefits for professional football clubs. It reinforces the visibility of your club by positioning points of sale in busy places such as shopping centers or stores dedicated to sports. This makes it possible to reach a wider audience, promote matches effectively and strengthen the club's brand image locally without the high costs of traditional advertising. By allowing additional services to be offered to customers and in exchange for compensation such as a jersey signing session, shopping centers often agree to place the terminal free of charge in their galleries. A good way to strengthen a partnership between clubs and local businesses.
Another benefit of the Ticket Station is its ability to encourage impulse purchases from fans, which is crucial for football clubs. Installed in busy places, the terminal attracts the attention of passers-by thanks to its colorful and intuitive interface. It makes purchasing tickets simple, quick and attractive. Fans, often exposed to visual and audio stimuli in shopping centers and supermarkets, are more likely to buy tickets on impulse. The immediate availability of tickets allows fans to make their decision a reality without delay, thus avoiding any procrastination linked to other methods of purchasing tickets.
Our ticketing kiosk offers new opportunities by reaching a wider and more diverse audience. It attracts passers-by who would not necessarily be exposed to traditional ticket sales channels. Equipped clubs are seeing growing interest from new audiences or those who do not often attend the stadium.
In fact, 79% of sales are made to new customers or people who have not been to the stadium for a long time.
Far from competing with traditional sales channels, the [Ticket Station] complements them by targeting customers who do not necessarily think about buying tickets. By collecting data on this new audience, clubs can expand their customer database and personalize their offers and communications, thus adapting their marketing strategy to the specific needs and interests of these new supporters.
Our team takes care of all management of the [Ticket Station], thus ensuring impeccable service:
Installation of terminals: We place Ticket Stations in the most appropriate locations according to your marketing strategy.
Maintenance and upkeep: We ensure the proper functioning of the terminals through preventive and curative maintenance. The center team does not have to do anything, the terminal is completely autonomous.
24/7 telephone support: Our team is available at any time to meet your and customer needs.
Ticket sales: We sell tickets for every home game, ensuring a seamless experience for fans.
Customization of interfaces: Outside of sales periods, we can configure events and competitions to maintain public interest.
We are proud to announce that we have won the Trophée Foot Unis for the best innovation between a startup and a football club 2024 thanks to our collaboration with the Toulouse Football Club (TFC). This recognition is a testament to the significant impact our Ticket Station has on ticketing and the fan experience.
The [Ticket Station] is much more than a simple ticketing terminal. It represents the future of physical ticketing for professional football clubs, providing a comprehensive and innovative solution to increase visibility, drive sales and enhance fan engagement. Also take advantage of The Keepers multi-service effect with our other innovations such as the motorcycle helmet locker, the hydroalcoholic gel terminal or the phone charging station. These services are designed to improve the visitor experience in stadiums and boxes.
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